The importance of choosing a professional writer
by: Antony Gardner23
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Word Count: 508
Link building has changed significantly in the past few years; many link building avenues have been rendered useless by changes in search engine algorithms. Search engines like Google have implemented LSI making it impossible to successfully implement older link building concepts. In addition, Google is encouraging webmasters to report paid links forcing search engine optimizers to find newer and more reliable means of carrying out link building. What has further complicated the task of link building is that Google is actually removing numerous directories from its index.
One of the newest methods of carrying out link building is submitting articles (with links) to various article sites. Search engine optimizers utilise the services of copywriters for creating meaningful and keyword rich articles as article sites usually reject poorly written articles. A copywriter writes articles that are meaningful and closely related to a website. For example, a website selling used cars will benefit greatly from an article offering tips on buying used cars. At the end of each article is a resource box, the resource box is an ideal place to place a link to the website.
Article websites usually have no problems with a link or two being placed in the resource box. In addition, articles can also link to other websites by means of examples, resources or citations.
Unfortunately, article sites are being exploited by search engine optimizers for futile link building purposes. Most SEO (search engine optimization) firms use poorly written articles in the vain hope that their articles will be accepted. Poorly written articles are flagged and rejected by article sites and a user submitting more than one poorly written or meaningless article is labelled a spammer (articles from spammers are rejected outright). It has become essential for search engine optimizers to hire professional copywriters for maintaining a high standard of writing thereby ensuring they are not labelled as spammers. The term SEO copywriter signifies a copywriter that is capable of writing meaningful articles that are also search engine friendly.
Using articles for link building has two principal advantages: the first advantage is that articles are a fantastic means of generating permanent incoming links. Unlike blog sites where links and entries can be deleted easily, article sites usually archive their articles so that people can use older articles as references. In essence, articles and article sites are a fantastic source of ‘deep’ incoming links. The second advantage of using articles for link building is that all links are surrounded by keyword rich content. It is no secret that search engines index both links and the content while determining the value of incoming links. This means, apart from a website’s content the only way for search engine optimizers to generate content rich incoming links is using articles. Also, Google and other search engines now index articles that are uploaded as PDF files, increasing the quality and density of incoming links.
In essence, unlike directories and high page rank sites, using articles for generating incoming links requires considerable expertise and is a highly specialised task.
Author:Antony Gardner
www.TheWritersOnline.com
(Read or Write Your Way to Big Success)
About the Author
Antony Gardner is the author Of this article on Article Writing.The author is a website copywriter with 8 years experience and currently a team leader with the webs foremost.
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