… then came Facebook in the baby carriage
by: gwaveconsulting
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Word Count: 556
Online social networks are vital to the growth of any business in today’s rapidly changing online marketplace. They are designed to foster human interaction, which in turn can build trust for you and your business. Innovative strategies can leverage conversational marketing through various social networks. You can coordinate social media, Search Engine Optimization, and paid search marketing through one single marketing platform. With a little time invested, some of the benefits you will see are increased revenue, powerful customer relationships, increased traffic to your website, and brand presence. The newest way to tap into the online social network is by the use of Facebook. Like a college fraternity, socializing is the key to success. Originally created for college students, it is now open to anyone. Recent statistics show Facebook grows by about 3% each week with 25 and older being the fastest growing segment of its users.
Your Top Facebook Strategies:
- Create a fantastic profile. Enter as much professional information as possible, and make sure your profile relates you to the same group a s your target audience.
- Join a network and a group. Facebook puts people into social networks based on workplace, region, or school. Your regional network should be based on the area you want to target.
- Post relevant content. Build credibility by adding content to your page and links to articles you have written or your blog.
- Create your own group. By starting your own group you have complete control over the content as well as who it reaches.
- Interact with others online. I said it before and now again, socializing is the key to Facebook. Start a new topic in the discussion board, comment on profiles, play games, etc. This will increase your exposure to other members.
- Continue relationships beyond Facebook. Facebook is a great beginning, but your focus should be on extending past that. Try www.linkedin.com
Marketing on Facebook is very similar to marketing through other online networks. You can build your brand, drive website traffic, or sell products. Facebook is an open-source application, which allows any programmer to create an add-on. You have the ability to add onto the site and customize your applications. Some have done drop-down menus or added music capability. Having the ability to create add-ons will allow you to reinforce your branding. You will have the opportunity to market yourself by creating tools others might find useful. Another way you can market is to create a flyer or banner. You can post your ad for a small fee on different networks. Your ad will be served 2500 times a day per investment. You also have control over the target it reaches. It even allows you to target based on keywords or utilize performance based pay per click programs.
With some careful planning, you can become involved in many social groups. Thankfully, you avoid the hazing that some encountered in college, and you can still be part of the popular crowd.
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About the Author
As the principal of gWave Consulting, Melani leads a team that helps clients with build brand awareness through the use of search engine optimization, strategic marketing, and online marketing communications. Melani has more than nine years of technology and Internet marketing experience. She is widely considered as an internet marketing expert. She’s been showcased in Realty Success Magazine, Broker Agent and others. She is also a professor at the Fashion Institute, where she teaches a course on e-commerce. www.gwaveconsulting.com
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